MoreArt is a New York based non-profit organization deeply intertwined with the principle of collaboration. It stands as a vibrant conduit where artists gather to infuse life into public art and educational initiatives, all underscored by an unwavering dedication to social justice.
Despite its long-standing presence, MoreArt has functioned as a silent entity, its identity somewhat indistinct. It remained an uncolored canvas, a narrative waiting for its definitive articulation.
In the process of reestablishing MoreArt, the strategy adopted was one that contrasted the complex and serious themes the organization engages with, against a context of openness and lightheartedness. The outcome was a visual identity that appeals to a wider audience, a method that is at once playful and deeply meaningful, encouraging individuals to not merely witness, but also actively participate in the evolving story.